Suning have been working hard trying to increase revenue from sponsorship, and the clubs latest sponsor has raised more than a few eyebrows as Inter have signed a sponsorship agreement with online betting company Bwin.
The three year agreement is Inter’s first ever official betting partner. Inter will utilise bwin’s services to provide providing fresh and international content, introducing pitch side led screens that will advertise in-play odds during the Nerazzurri’s matches.
Bwin’s presence will also be felt on Inter’s social media channels and within the club’s digital sphere, as a digital content strategy will provide odds content to enhance sporting information.
Michael Gandler, FC Internazionale’s chief revenue officer said:
“We are very happy to have reached an agreement with a prestigious international brand like bwin, Inter and bwin are unified in their desire for growth and further development within their respective sectors.
“We hope that this new agreement will lead to a future full of success and innovation. Bwin can make the most of the new and developing multimedia models that the Club is pushing forwards, leading to expansion within their business and providing unique and valued content for their own clients.”
Moreno Maraso, country lead and member of the board of directors for bwin Italia said:
“We are extremely proud to announce this partnership with Inter, historically, bwin have always supported and sponsored clubs who are at the peak of world football.
“In addition to being an Italian concessionaire of the customs and monopoly agency, bwin is also a founding member of the ESA, therefore we consider it a privilege to have been chosen by Inter as their first betting partner.
“This collaboration highlights our closeness to the world of sport and its values. After the opening first two league games, we believe that this year’s season will be a special one and we are happy to enjoy it alongside a team like Inter.”